Crafting Impactful Stories Through
Marketing & Social Media Content

Ilya Yeromenko | Award-winning
Marketing & Social Media Content Specialist

Portfolio

With a passion for storytelling and over 5 years of experience in video and content creation, I help brands connect with audiences through innovative and engaging media. My work spans various industries, from luxury fashion to fitness apps, providing customized solutions that increase brand visibility, audience engagement, and sales growth.

About Me

As a Marketing & Social Media Content Specialist, I specialize in developing content strategies that resonate. With expertise in video production and organic social media growth, I have successfully collaborated with brands to elevate their online presence and reach their target audiences effectively. My hands-on approach ensures each project is tailored to client needs, creating content that’s both visually striking and impactful.

Services

  • Developing and executing strategies that increase engagement and grow brand loyalty.

  • Full-service video creation, including concept development, shooting, editing, and post-production.

  • Crafting engaging content across multiple platforms to increase brand awareness.

  • Planning and managing social media ad campaigns to maximize reach and engagement.

A.Live Fitness and Wellness

Project Summary
A.Live Fitness’s video series was crafted to showcase its mission-driven community and the passion of its coaches. Each video featured a unique coach story, highlighting their personal motivations and dedication. This approach was designed to create a strong emotional connection with viewers, positioning A.Live Fitness as a place of belonging and support, rather than just another gym.

Results

  • 35% increase in social media engagement

  • 20% rise in membership inquiries

  • Local media coverage, boosting brand visibility

  • Strengthened A.Live Fitness’s reputation as a community-first fitness destination

Scope of Work

  • Social Media Content Strategy: Developed content focused on building a loyal, engaged community.

  • Brand Styling: Established a consistent visual style to reinforce A.Live Fitness’s identity.

  • Photo & Video Production: Created a series of authentic, inspiring videos featuring individual coaches.

  • Digital Advertising: Managed a targeted ad campaign to amplify reach and engagement.

Client
A.Live Fitness and Wellness

Year
01/10/2024

Andrew Ao
Head Coach + Founder A.Live Fitness

“Working with Ilya was a game-changer for us. He understood what makes A.Live Fitness special and brought it to the forefront with every video. His approach felt natural and sincere, showcasing our community in a way that resonated with our members and beyond. Ilya has a rare talent for capturing the essence of a brand, and it showed in every piece he produced for us.”

Arc’teryx - GTX Shoe

Project Summary
For Arc'teryx’s GTX running shoe, designed for both urban and trail environments, I developed a concept that highlighted the versatility and durability of the product. Through a series of visually dynamic shots and authentic storytelling, the campaign showcased the GTX shoe’s adaptability, capturing its performance in diverse settings to appeal to active, outdoor-focused audiences.

Scope of Work
Concept Development: Created a storyline emphasizing the shoe’s adaptability in urban and trail settings.

Filming & Directing: Directed and filmed the entire project, using varied locations to visually represent the product’s versatility.

Silicon Oasis

Project Summary
Silicon Oasis, a community blending modern amenities with green spaces and innovative work environments, needed a visual campaign to showcase its balanced, integrated lifestyle. I developed a creative concept that emphasized the harmony between living and business, capturing the dynamic environment that makes DSO a unique community. Through strategic filming and direction, I portrayed DSO as an ideal setting for individuals and families seeking both professional opportunities and a fulfilling lifestyle.

Scope of Work

Concept Development: Created a storyline emphasizing DSO’s unique blend of business, lifestyle, and nature.

Filming & Directing: Directed and filmed the project to capture both the modern architecture and serene spaces of DSO, positioning it as a balanced, future-forward community.

Therapy Matters

Project Summary
Therapy Matters, a therapy clinic located in Vancouver’s Yaletown, sought to enhance its online presence and build a welcoming, relatable brand identity that resonates with the local community. Through a combination of visually engaging short-form videos, banner ads, and portraits of practitioners, the project captured the clinic’s compassionate atmosphere and expertise in mental health care.

Impact

  • Increased social media engagement by 40%, with notable growth in post shares and positive feedback from followers.

  • A 25% rise in new client inquiries within three months, directly attributed to the increased visibility and approachable brand identity.

  • Built a recognizable online presence for Therapy Matters, positioning the clinic as a trustworthy, community-focused mental health resource in Vancouver.

Deliverables

  • Social Media Content Creation: Produced a series of short-form videos that highlighted the clinic’s services, values, and therapeutic environment.

  • Visual Branding: Crafted a cohesive visual identity through high-quality images of the clinic’s space and practitioners, helping to create a calming, inviting look and feel.

  • Digital Advertising: Designed targeted banner ads, reaching potential clients within the local area to drive awareness.

Highlights
With a strong focus on mental health awareness and a welcoming aesthetic, this campaign helped Therapy Matters build a genuine connection with potential clients, while positioning itself as an accessible and reliable clinic in the Vancouver area.

Client
Therapy Matters

Year
07/10/2024

Nazanin Fasihi
Founder/Clinical Director, Registered Clinical Counsellor Therapy Matters

“Ilya helped bring our brand to life in ways we hadn’t imagined. Through his videos and imagery, clients began to see Therapy Matters as a warm, trustworthy space for mental health care. His work significantly increased engagement and client interest.”

BR Performance - App.

Project Summary
BR Performance is a comprehensive fitness app designed to offer personalized workout plans, nutrition guidance, and progress tracking. The campaign aimed to position BR Performance as the go-to fitness app for users seeking a tailored approach to health and fitness. Through a concept focused on user empowerment and real progress, I developed and directed the campaign to resonate with individuals looking to achieve their fitness goals efficiently.

Scope of Work
Concept Development: Created a theme focusing on individualized fitness journeys and achieving real progress.

Filming & Directing: Directed and filmed promotional content to highlight the app’s ease of use, professional guidance, and motivational features.

Physiowell Physiotherapy Center

Project Summary
This project focused on boosting brand awareness for Physiowell and establishing the center as a trusted provider in physiotherapy and rehabilitation. The approach highlighted the expertise of the Physiowell team, the quality of their treatments, and the modern facilities available, appealing to individuals seeking comprehensive, personalized care. Through authentic storytelling, the campaign showcased the positive impact of physiotherapy on patients’ lives, making Physiowell relatable and relevant to its target audience.

Results

  • 45% increase in social media engagement

  • 30% growth in patient inquiries within the first quarter

  • Established Physiowell as a recognizable, reliable physiotherapy provider in the region

  • Boosted brand visibility through strategic ads, reaching over 50,000 potential clients

Scope of Work

  • Social Media Content Strategy: Developed content focused on patient journeys and the benefits of physiotherapy, including an impactful Reels series.

  • Brand Styling: Created a consistent and professional visual identity to strengthen brand recognition and trust.

  • Photo & Video Production: Captured engaging visuals and produced a series of short-form Reels to highlight treatments and the clinic’s caring approach.

  • Digital Advertising: Launched a targeted ad campaign to maximize reach and drive meaningful engagement with potential clients.

Client
Physiowell Physiotherapy Center

Year
01/06/2024

ELIE SAAB - Luxury Timepiece Collection Launch

Project Summary
For the launch of ELIE SAAB’s debut luxury timepiece collection, I developed a visual concept that embodied the brand’s elegance and refined aesthetic. Through detailed, high-quality filming and precise direction, I highlighted the craftsmanship and sophistication of each watch, creating content that aligned seamlessly with ELIE SAAB’s iconic style and spoke directly to a high-end audience.

Scope of Work
Concept Development: Created a story that wove together fashion elegance and horological craftsmanship.

Filming & Directing: Directed and filmed content that showcased the beauty and intricacy of each timepiece, emphasizing its appeal to luxury-conscious consumers.

Overlai

Project Summary
Overlai, an innovative mobile app for safeguarding digital media rights, collaborated with renowned National Geographic photographers Cristina Mittermeier and Paul Nicklen to highlight the importance of content protection. I was responsible for preparing and filming interviews with these respected photographers, capturing their insights on copyright and authenticity in the digital age.

Highlights
By focusing on meaningful, professional interviews, the videos connected with a large audience, emphasizing Overlai’s mission to empower creators to maintain control over their work in a world of rapid online sharing.

Results

  • Social media engagement spiked, with 500,000+ views of the interviews, drawing attention to the app’s core values and message.

Scope of Work

  • Interview Filming: Prepared and directed interviews with Cristina Mittermeier and Paul Nicklen, capturing their perspectives on digital rights and content protection.

Client
Overlai

Year
01/10/2024

Pastry Class
World-Class Online Pastry School

To promote Pastry Class, an online platform led by world-renowned pastry chefs, I prepared a series of high-impact trailers designed for their ad campaign. Each trailer highlighted the unique expertise and techniques of the featured chefs, giving audiences a glimpse into the exclusive, high-quality content offered by Pastry Class. The trailers were crafted to capture attention, spark curiosity, and drive viewers to the platform.

Testimonials

  • “Ilya is resourceful, creative, and highly organized in video production. His editing skills are top-notch, and he ensures projects are completed seamlessly. My clients have been thrilled with the results, using his videos for marketing and trade shows with great success. I’ll continue working with him—he’s truly an asset to any team.”

    Sonya Reznitsky
    Creative Director & Co-Founder
    Saltwater Content House

  • “Ilya’s dedication and creativity consistently bring our projects to life. He has a keen eye for detail, delivers high-quality work, and his approach always aligns perfectly with our vision. Working with him has been a great experience, and he’s an invaluable asset to any team.”

    Volodymyr Kustlyvy
    Director Program Management
    Consensus Core

  • Ilya is not only fun to work with, but he is a master of telling stories with video. He can turn your ordinary into something extraordinary to show your potential clients what makes your story special.

    Pastor Geoff Cortright
    Saviour of the Nations 

  • “Ilya’s ability to turn ideas into compelling visuals is impressive. He’s creative, proactive, and always brings a high level of professionalism. Every project we’ve worked on together has been a success, and his work consistently impresses our clients.”

    Pouya Mirzaei
    CEO, Producer Origin Films

  • Working with Ilya was a game-changer. He quickly understood our vision for Pastry Class and delivered trailers that were not only visually captivating but resonated deeply with our audience. The results spoke for themselves.

    Clint Omelaniec
    Co-founder & Production Lead
    Picnic Creates

 FAQs

  • I provide a range of services focused on marketing and social media content creation, including video production, social media ad campaigns, content strategy, digital advertising, and brand storytelling. Each service is tailored to help businesses increase engagement, reach, and overall brand visibility.

  • I have experience working with clients across diverse industries, including fitness, fashion, technology, wellness, and more. Each project is approached with a fresh perspective to meet the unique needs of the industry and target audience.

  • My process begins with understanding your brand, goals, and audience. From there, I create a customized strategy that aligns with your vision and objectives. Throughout the project, I work closely with clients to ensure the final product meets expectations and achieves the desired impact.

  • Yes, I handle all aspects of video production, including concept development, filming, directing, editing, and post-production. Whether you need short-form content for social media or in-depth promotional videos, I can manage the project from start to finish.

  • Success is measured based on each client’s goals, whether it’s increased social media engagement, higher conversions, brand awareness, or direct sales. I use metrics like reach, engagement, and conversion rates to track performance and optimize content.

  • Absolutely! I work with clients to develop targeted content strategies tailored to their brand identity and objectives. This includes creating a plan for consistent, engaging content that resonates with your audience and supports your marketing goals.

  • While results vary based on industry and campaign objectives, I’ve consistently delivered growth in social media engagement, brand awareness, and audience reach. Many clients have seen measurable increases in engagement and conversions following our projects.

  • Yes, I offer consultations to discuss your brand’s needs and explore how we can work together to achieve your goals. Reach out to schedule a consultation and learn more about how I can support your marketing efforts.

  • Simply reach out through the contact form or email provided, and we can discuss your goals and project requirements. From there, I’ll provide a tailored proposal to fit your needs.

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Interested in collaboration or seeking further information?
Feel free to reach out to me. I am here to discuss your needs and bring your vision to reality.